At Ogaan Media, the publisher of the popular ELLE and ELLE Decor magazines in India, we firmly believe in giving back to the society. The Ogaan Cancer Foundation (OCF) was established in 2005 with a mission to raise awareness about breast cancer and raise funds for its treatment. Since then, OCF has been at the forefront of breast cancer prevention campaigns and in funding treatment of underprivileged women.
OCF partners with ELLE India to for the ELLE Breast Cancer Campaign and reaches out to over 6 million people annually, through various initiatives. The ELLE Breast Cancer Campaign was launched in 2005 and all funds raised go towards OCF’s activities. Over the years, the Campaign has raised over INR 50 million with the support of a multitude of brands and donors and are channeled to underprivileged patients through our long-standing non-profit partners such as the Women’s Cancer Initiative at the Tata Memorial Hospital. This has helped fund the treatments of over 1300 underprivileged women.
Treatments for breast cancer may last for an average of two to three years and are an expensive process. Not just the patient, it takes a heavy toll on their families as well. Our approach has always been to build a deep engagement with our partners in order to provide support to underprivileged patients and their families. The aim is to empower our partners to make this long-term commitment to women suffering from breast cancer.
Early detection is the key to a high survival rate among breast cancer patients, and our aim is to have every woman in the risk segment go through regular testing. Through our various initiatives, we reach out to over six million people annually to raise awareness about annual testing.
To this end, we also work in partnership with the Cancer Patients Aid Association (CPAA) to organise health camps and enable testing for underprivileged women.
At OCF, we dream of a cancer-free world and are committed to making it a reality. Come, join us in making a difference.
